Time is not free.

It's the most precious resource we have. So when we ask for someone's time — thirty seconds, three minutes — we owe them something worth watching. Something that moves them. Something they won't forget.

Leão started by accident. In 2010, Max Lanman made a Microsoft commercial with the Double Rainbow guy. It went viral. Fast forward to 2017: “Used Car Commercial” took the internet by storm — and beat Jimmy Kimmel for the Webby for Best Viral Video. Turns out when you make things people actually want to watch, they watch them. Millions of times. A company grew out of that.

Over a decade later, the approach hasn't changed — in 2025, our Civilization campaign for 2K Games won a Clio. Our directors aren't hired guns. The person who dreams it up is the person in the edit at the end — concept to final cut, one vision, no handoffs. It's slower to explain than it is to feel: the work just holds together.

And every shoot day is an opportunity. An opportunity to make something worth people's time — and to get what your business actually needs. We think like the people who hire us, so nothing gets left on the table.

Anyone with a keyboard can write a prompt and buy some time.

We'd rather earn it.

Let's Work